How Government Marketers Can Grow Their Brands in 2023
3 minutes

How Government Marketers Can Grow Their Brands in 2023

Oct. 6, 2023

For government marketers, having access to the best resources is key to success. If you’re looking to learn about best practices in the B2G space, these insights can come from a variety of sources. Let’s dig into three ways you can learn and grow as a government marketer in 2023 and beyond. 

Learn more about the latest technology

This is probably not the first time you’ve heard that AI is the future, not just in marketing, but in every industry. As artificial intelligence advances, automates, and enhances the day-to-day tasks of the government marketer, it is becoming increasingly essential to invest time into learning about AI. 

It isn’t always easy to embrace change. But AI provides an opportunity for government marketers to deliver the personalization audiences expect, unlock previously unimaginable creative possibilities, and drive unparalleled efficiency and performance. 

A great way to grow as a marketer is to take the initiative now to understand, pilot, and scale AI. As AI and machine learning continue to quickly advance, embracing and learning about this technology is essential for growth. 


Invest in education

It’s never too late to learn something new. Investing in educational opportunities is a surefire way to elevate your skills and your results, especially when you’re learning directly from the experts themselves. 

Carve out time in your day to skim through the latest research, read white papers, and attend digital events. These resources may lead to your next breakthrough strategy. 

For top-tier government marketing education, turn to Government Marketing University. GMarkU is an innovative learning platform that applies a collaborative, community-based approach toward knowledge sharing and skills development in the field of public sector marketing. 


Lean on your peers

“Sharing is caring” doesn’t just apply to grade school. Your fellow government marketers offer a treasure trove of free resources. With the right connections, you can share your best strategies, learn about new, successful tactics, and reap the benefits of collective information. 

To make these connections, being an active participant in the government marketing community is essential. Attend B2G and government events, utilize online platforms like LinkedIn, and participate in webinars or digital discussions. 


Do all of this and more at GAIN 2023

Good news — you can learn more about the future of AI in government marketing, invest in educational opportunities, and network with your peers all in one place at GAIN 2023

GAIN’s keynote, Become a Next-Gen Government Marketer, answers important questions about AI and how it benefits marketers. Read more about the keynote here

This day-long event provides plenty of educational opportunities not only during the conference, but long after. GAIN is hosted by Government Marketing University, your source for high-quality government marketing training. 

GAIN provides a full day of networking possibilities, and is part of the GovExec suite of events, all of which offer meaningful connections with peers. 

Register for GAIN 2023 today!

Looking for more growth opportunities? Map out your go-to-market strategy with GovGuide

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