Research & Insights
Leveraging market knowledge that fuels growth
GovGuide
Map out your go-to market strategy
Overview
Our data-driven B2B sales-growth engine leverages the research and insights required to build the right content, tools and experiences to address specific RFP requirements and key vendor criteria.
Effectively Target the Right Audiences, Roles, and Organizations
Industry Benchmarking:
- Brand Research
- Competitive Profiling
- Thought Leadership
- New Product & Service Testing
- Concept, Communications, Ad, & Usability Testing
Market & Opportunity Analysis:
- Market Opportunity Assessment
- Market Segmentation
Proprietary Research:
- New Pursuit & Capture Research
- M&A Research
- D&I Research and Services
- Customer Experience
- Customer Satisfaction & Contract Evaluation
GovGuide
Map out your go-to market strategy
Markets
Award-winning information platforms that deliver information, analysis, and best practices.
Resources
Explore all the ways our proprietary intelligence can help you effectively deploy programs across audiences, channels, and content.
WEBINAR
Watch this webinar to understand why opting for the wrong move of right-sizing is not advisable in times of economic uncertainty.
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WHITE PAPER
Explore Space Force's FY24 priorities, budget overview, and focus on resiliency, missile capabilities, and training.
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ARTICLE
Learn about the B-21 Raider's impact on defense through its history, procurement, costs, contractors, and milestones.
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WHITE PAPER
Discover global defense spending trends, including the 6.4% increase amid economic challenges driven by the Russia-Ukraine War.
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