Research & Insights
Leveraging market knowledge that fuels growth
GovGuide
Map out your go-to market strategy
Overview
Our data-driven B2B sales-growth engine leverages the research and insights required to build the right content, tools and experiences to address specific RFP requirements and key vendor criteria.
Effectively Target the Right Audiences, Roles, and Organizations
Industry Benchmarking:
- Brand Research
- Competitive Profiling
- Thought Leadership
- New Product & Service Testing
- Concept, Communications, Ad, & Usability Testing
Market & Opportunity Analysis:
- Market Opportunity Assessment
- Market Segmentation
Proprietary Research:
- New Pursuit & Capture Research
- M&A Research
- D&I Research and Services
- Customer Experience
- Customer Satisfaction & Contract Evaluation
GovGuide
Map out your go-to market strategy
Markets
Award-winning information platforms that deliver information, analysis, and best practices.
Resources
Explore all the ways our proprietary intelligence can help you effectively deploy programs across audiences, channels, and content.
WEBINAR
Learn about utilizing insights, digital products, content, events, and video in a holistic B2G marketing strategy.
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