Research & Insights

Leveraging market knowledge that fuels growth

Overview

Our data-driven B2B sales-growth engine leverages the research and insights required to build the right content, tools and experiences to address specific RFP requirements and key vendor criteria.


Effectively Target the Right Audiences, Roles, and Organizations

Industry Benchmarking:

  • Brand Research
  • Competitive Profiling
  • Thought Leadership
  • New Product & Service Testing
  • Concept, Communications, Ad, & Usability Testing

Market & Opportunity Analysis:

  • Market Opportunity Assessment
  • Market Segmentation

Proprietary Research:

  • New Pursuit & Capture Research
  • M&A Research
  • D&I Research and Services
  • Customer Experience
  • Customer Satisfaction & Contract Evaluation


Markets

Award-winning information platforms that deliver information, analysis, and best practices.

Federal
Federal
A customer-centric data and collaboration platform for market intelligence.
GovTribe >
Defense
Defense
Market intelligence, forecasting, and proprietary insights.
Forecast International >
SLED
SLED
Online community and intelligence platform for state and local leaders.
The Atlas >

Resources

Explore all the ways our proprietary intelligence can help you effectively deploy programs across audiences, channels, and content.

WEBINAR
WEBINAR
Learn how you can accelerate pipeline growth through account based targeting.
Watch Now >
WHITE PAPER
WHITE PAPER
The Private Sector's Guide to Infrastructure Funding in the State & Local Market.
Download Now >
SPECIAL REPORT
SPECIAL REPORT
Military Periscope: Modernizing The Ukrainian Air Force.
Download Now >
WHITE PAPER
WHITE PAPER
Forecast International: Global Defense Spending Annual Snapshot.
Download Now >