Creating enough compelling content to feed the nonstop lead conversion cycle can feel like a never-ending task.

But here’s a tip: You don’t need to start from scratch every time to bring fresh eyes to your content — and fresh eyes mean fresh leads.

So much time, effort, and care go into each piece. Rather than reinventing the wheel, a content refresh leverages existing materials into new lead-generation assets. Efficient, right?

The good news is that with a content refresh, you’re following the same familiar playbook but with a head start.

Ask yourself, do you have:

• Outdated Content? Material that no longer resonates, particularly under a new administration.
• Underwhelming eBooks? Powerful insights that need a boost in style, design, or narrative.
• Static PDFs? Industry-focused insights that could be reimagined for a government audience.
• Old Articles? Content that once generated impressions but could be updated and gated for leads.

Align Your Brand with New Priorities

Under the new administration, priorities are changing, and so must your brand messaging. A comprehensive Brand Health Study is an essential tool for government marketers. It provides a clear snapshot of your market position by evaluating awareness, favorability, and positioning among government decision-makers and influencers.

Key Benefits of a Brand Health Study:

• Benchmark Performance: Measure how your brand stacks up against competitors and track improvements over time.
• Tailor Your Messaging: Gain data-driven insights to ensure your refreshed content resonates with changing priorities.
• Data-Driven Strategy: Identify strengths to leverage, weaknesses to address, and opportunities to differentiate your brand.
• Continuous Improvement: Monitor the impact of your marketing efforts, ensuring your brand stays agile and responsive.

This strategic analysis empowers you to refine your communications and adapt to new leadership dynamics. Integrate these insights with a content makeover, and your messaging will not only be current and compelling.

Tailor-Made for Government Contractors

The government audience is unique and requires targeted messaging to create productive connections. With just a few strategic tweaks, you can transform a solid foundation into a customized, cutting-edge asset that truly engages key decision-makers and speaks to their needs during this new administration.

Case in point:

GovExec’s custom content team recently refreshed a comprehensive eBook demonstrating a client’s expertise and thought leadership in facilitating responsible artificial intelligence.

The only catch? It was written for a corporate audience.

Introducing a government focus to the language, statistics, and imagery breathed new life into a piece in which the client had already heavily invested. An added bonus was a much faster turnaround time compared to starting from scratch—an essential advantage in keeping up with government and technology.

Maximize Your Content Investment

Quality, targeted content is your secret weapon. Our research shows that white papers are among the top five most valuable content types throughout the marketing funnel—from initial exploration to final decision-making. This means:

A single, refreshed content piece can drive government decision-makers through every stage of the funnel.

You maximize your original investment while keeping pace with evolving government needs.

Don’t let your valuable content gather dust. Refresh, update, and reimagine your materials to win more deals in the competitive world of government contracting. Ready to transform your content into a lead-generation powerhouse?

Embrace the content makeover revolution today!

Turn your evergreen content into ever-seen content.

Our team has perfected the art of refreshing, repurposing, and amplifying content so it’s relevant and ready to engage your audience.

Don’t start from scratch; make the most of what you’ve got – now at a discount!

Contact Solutions@GovExec.com today.