Washington, D.C. (October 10, 2024) — Government Marketing University – an innovative learning platform that applies a collaborative, community-based approach toward knowledge sharing and skills development for the public sector market – announced today the sponsors of the 2024 GAIN (Grow, Accelerate, Innovate, Network) conference, which will take place on October 17, 2024 at the Ritz-Carlton, Tysons Corner.

Marking its 8th year, the GAIN conference will bring real-world insights from more than 20 industry leaders like Wall Street Journal best-selling author Ann Handley and GenEdge Consulting Founder Natalie Lambert on the innovations and influences driving the marketing and B2G space. Sessions will focus on the overall theme, “The B2G Marketer as a Growth Architect: The Role of Marketing in Driving Pipeline,” and dive into specific topics such as maximizing government marketing impact with AI, mastering the balance between Marketing Qualified Leads and Sales Qualified Leads, strategically scaling out of the small business designation, and how co-branded materials and partner-driven strategies can help you amplify your message and win bigger contracts. The sponsors responsible for supporting this year’s lineup are:

• Carahsoft
• The Register
• Yes& Agency
• Salesforce
• GovEvents GovWhitepapers
• W2 Communications
• Executive Mosaic
• Claroti
• REQ
• GovCIO
• IES
• Flightline
• Fed Gov Today
• ThunderCat Technology
• Shift5
• Social Channel Group
• Federal News Network
• Merritt Group
• Grafik
• Government Business Results
• GovTribe
• GenEdge

"The B2G world is really dynamic right now – including rising competition, the integration of emerging technologies, a presidential election, and all the other shifts that impact day-to-day operations,” said George Jackson, Executive Producer & Host of GovExec TV. “The talented marketers that make up this sector need to simultaneously navigate all those moving parts, create content and campaigns that are effective in the short term, and support sustainable growth in the long term. We’ve got an amazing program planned for marketers – at every stage of their career – who want to drive more pipeline for their organizations. It’s a must-attend event.”

In addition to the series of sessions and speakers, the winners of The GAIN Awards and The GAIN Executive Awards will be announced at the 2024 GAIN conference. These awards have served as the top honors for B2G marketing excellence, each year recognizing the outstanding achievements of trailblazers in the industry.

For the full agenda, further information on the 2024 sponsors, and to register for the event, visit the GAIN 2024 website.

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About Government Marketing University:

Government Marketing University, part of GovExec’s portfolio, is an innovative learning platform that applies a collaborative, community-based approach toward knowledge sharing and skills development in the field of public sector marketing. Experts from all corners of the U.S. public sector marketplace — marketers, thought leaders, government, media, and sales — are contributing their knowledge to this unique, content-rich platform. Government Marketing University offers training, research, certifications, mentoring, and community resources all in one place.

Media Contact: 

Liz Stein, lstein@govexec.com