Washington, D.C. (September 20, 2024) — GovExec, the leading sales and marketing intelligence company for government leaders and contractors, today announced the appointment of Christie Bardo to the newly created role of EVP of Market Intelligence at GovExec. Reporting to Constance Sayers, Chief Revenue Officer of the company, Bardo will lead product development, revenue growth, and market opportunities to further fuel GovExec’s growing suite of government research and marketing tools.

Today, executives face unique challenges when driving their company’s complex business goals. GovExec is rapidly expanding its portfolio to meet the needs of these critical customers, provide solutions for their go-to-market needs, and help best position themselves for success. Data and intelligence are at the heart of decision-making along the customer journey. This key executive appointment underscores GovExec’s understanding of its customers’ needs. Bardo brings extensive experience in product development and revenue growth across industries, having most recently held leadership roles at VetMedux, where she spearheaded the launch of innovative SaaS offerings and content services in the animal health space.

This newly created position will support GovExec’s customers on their entire decision-making journey.

“Products like market reports, in-depth agency interviews, priority rankings, sales toolkits, and forecasts have been fulfilling the knowledge gap and pain points that impact those working within the government sector,” said Constance Sayers, Chief Revenue Officer of GovExec. “As an executive with experience maximizing the potential of data-driven businesses, Christie brings the perfect skill set to GovExec to help marketers and business development professionals meet their business goals with a range of insights resources.”

Fueling nearly 100% year-over-year growth, GovExec’s market intelligence portfolio, comprised of brands such as Market Connections, Leading Brands and Forecast International, the company is doubling down on the power of data to support its customers. Now with this new appointment, Bardo will work closely with the expanding insights team to spearhead a strategy to harness GovExec’s suite of solutions and launch a series of future products that tap into the shifting needs of GovExec’s customer base.

“GovExec is engaging with the government market in a thoughtful and transformative way, and I am thrilled to join this dynamic team to drive innovation and growth,” said Bardo. “By aligning our product vision with market needs, we’ll unlock new opportunities and deliver impactful results that elevate our offerings and add considerable value to our customers.”

Prior to returning to GovExec, where she served as Senior Director for nearly five years, Bardo held roles as President, Chief Customer Officer, and Chief Revenue Officer at VetMedux, a leading veterinary software company, and SVP of Digital at Zonda, formerly Hanley Wood, the premier data company providing insights and solutions for leaders in the home building industry.

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About GovExec:

GovExec’s data and insights set the standard for depth, accuracy, and impact for government leaders and contractors. GovExec provides data-driven strategic sales and marketing intelligence solutions that accelerate revenue growth to fuel market success. The platform is powered by the largest and most sophisticated database in the public sector, reaching over 3.3 million government influencers each month.

Media Contact: 

Liz Stein
lstein@govexec.com