Washington, D.C. (June 11, 2026) — Government Marketing University – an innovative learning platform that applies a collaborative, community-based approach toward knowledge sharing and skills development for the public sector market – announced today committee members for its 2026 GAIN (Grow, Accelerate, Innovate, Network) Conference, which will take place on October 15, 2026, at the Ritz-Carlton, Tysons Corner.

Now in its 10th year, GAIN will welcome hundreds of public sector marketers, communicators, and growth leaders. The conference’s theme this year is ”The B2G Balancing Act” — centered on how leaders need to balance speed with scrutiny, automation with human insight, brand with demand, and strategy with execution.

Through several sessions, including a soon-to-be-announced keynote, attendees will have the opportunity to delve into the challenges of today’s environment and how best to navigate and prioritize a rapidly changing government contracting landscape. Helping to spearhead this content is this year’s Executive Committee, led by Juliana Slye, CEO of Government Business Results:

• Megan Battaglia, Vice President of Marketing, ThunderCat Technology
• Lauren Franco, Director of Public Sector Marketing, Nutanix
• Katie Hanusik, EVP, Public Relations, REQ
• Darci Hunt, Marketing Director, U.S. Public Sector and Healthcare, CrowdStrike
• Shana Karle, Associate Director, Brand, Marketing, and Communications, EY
• Alex Love, VP of Marketing and Communications, Riva Solutions
• Christina Morrison, Public Sector Marketing Leader, NVIDIA
• Julie Murphy, President, Sage Communications
• Jamie Orlando, Senior Vice President of Communications, HII Mission Technologies
• LaRel Rogers, Solution GTM Lead, Second Front
• Susan Rose, Vice President of Strategic Insights and Content, GovExec
• Frank Salatto, Head of Marketing, US Public Services, SAP
• Juliana Slye, CEO, Government Business Results
• Molly Tomevi, Director of Marketing, Carahsoft
• Katharyn White, Head of Marketing for Public Sector, Google

"As marketing and communications leaders across the top companies in the B2G space, this year’s Executive Committee brings a deep understanding of the intricacies practitioners face each day. They are helping shape an agenda that truly addresses what is most relevant in the current market, from AI to dealing with pressures such as budgetary constraints and shifting procurement paths,” said Tim Hartman, CEO of GovExec.

As Government Marketing University continues to build out the program for the 2026 conference, they have opened up a Call for Presentations now through July 17, 2026. Those interested in presenting at GAIN can submit their proposal ideas and learn more about the proposal process here.

Additionally, GAIN Awards submissions will be open from July 20 through August 22, 2026, with more details to come.

Register here for GAIN 2026.

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About Government Marketing University:
Government Marketing University, part of GovExec’s portfolio, is an innovative learning platform that applies a collaborative, community-based approach toward knowledge sharing and skills development in the field of public sector marketing. Experts from all corners of the U.S. public sector marketplace — marketers, thought leaders, government, media, and sales — are contributing their knowledge to this unique, content-rich platform. Government Marketing University offers training, research, certifications, mentoring, and community resources all in one place.

Media Contact: 
Liz Stein
lstein@govexec.com