Washington, DC (November 18, 2022) — Building on its mission to provide cutting edge data and information to the public sector, GovExec, the market-leading sales and marketing intelligence company for government leaders and contractors, announced today plans to further grow its comprehensive research and insights services. Aaron Heffron, currently Executive Vice President of GovExec’s Market Connections and Government Business Council, will develop and implement a strategy to build upon Forecast International’s and Military Periscope’s long history and leverage that expertise in new verticals across the public sector. As President of Research and Forecasting, he will now oversee the best-in-class Research and Insights organization that includes Market Connections, Government Business Council, Forecast International and Military Periscope.
“I am excited to guide this exciting step in GovExec’s evolution,” said Heffron. “More than ever, we know that data and insights play a key role in the public sector’s decision-making. Therefore, with the addition of Forecast International and Military Periscope, we aim to widen the ambition of our insights and research infrastructure. We will expand our forecasting services into new verticals while enhancing the ways our clients can access and interpret the information to make better informed business decisions.”
Heffron will be responsible for directing this further transformation of GovExec’s Insights and Research team and platform. With a 45-year history of providing defense and aerospace research and analysis, Forecast International’s knowledge of the marketplace and custom research will be combined with the custom research and communications skills of Market Connections and Government Business Council in order to enhance GovExec’s overall data-driven B2B and B2G sales-growth and analysis engine.
“As the head of Market Connections, Aaron has already helped GovExec add to its portfolio of proprietary intelligence tools,” said Tim Hartman, CEO, to whom Aaron reports. “His over 20 years of experience in research and analysis in various industries and sectors, including federal government, and in-depth knowledge of GovExec’s mission, makes him the perfect person to spearhead this initiative.”
GovExec’s data and insights set the standard for depth, accuracy, and impact for government leaders and contractors. GovExec provides data-driven strategic sales and marketing intelligence solutions that accelerate revenue growth to fuel market success. The platform is powered by the largest and most sophisticated database in the public sector, reaching over 3.3 million government influencers each month.