Washington, DC (May 20, 2021)— Government Executive Media Group (GEMG), the leading information services company serving government leaders and contractors, is rebranding to become “GovExec,” a move that signals the company’s leadership position and broadened scope in how it serves and empowers the full government ecosystem. In tandem with its rebrand, GovExec is introducing a new tagline, “Catalyzing the government mission,” which exemplifies the role that the company plays across the public sector in empowering government contractors, through predictive intelligence, community activations, and performance marketing tools, to target the right solutions and the right government decision makers to solve society's biggest challenges. The announcement was made today by Frank Salatto, Senior Vice President, Brand & Strategy.
Just over one year ago, GovExec successfully spun off from Atlantic Media to form its own company, organically grow its editorial teams and launch new products and services. Within that time, it has acquired City & State New York, relaunched City & State Pennsylvania, and acquired The Atlas for Cities, a community and market insights platform, while also nearly doubling its staff. As the company looks toward the future, GovExec is further evolving its portfolio for the entire government ecosystem centered on the following three pillars:
Data that Informs: GovExec is relentlessly innovative, building the tools of the future for the entire government ecosystem, including real-time, predictive intelligence to identify and win the right opportunities.
Media that Connects: GovExec is deeply embedded with government and will leverage its trust and deep market knowledge to deliver market-leading information platforms to connect with the largest and most influential audience in the public sector.
Marketing Services that Activate: GovExec enables government contractors to win at every phase of the customer journey and accelerate their growth, partnering with marketers to drive deep, sustainable engagement that turns prospective buyers into customers.
"We are excited to unveil our new corporate identity to our readers and partners who are equally committed to supporting the government mission,” said Frank Salatto. “The corporate identity and new tagline both crystallize the value we already bring to the public sector market and the role we will continue to play in the future, informing the strategy for the full government ecosystem and building deep, sustainable connections between the public and private sector.”
"The ways government leaders deliver on their mission are evolving at a faster rate than ever before,” said Tim Hartman, CEO of GovExec. “Data and technology are now at the heart of everything they do, ranging from digital citizen engagement and cybersecurity to workforce administration and connected battlespaces. Government leaders have also changed the way they source solutions and services, leveraging more data than ever before to drive their decision making. GovExec is committed to transforming in accordance with the changing governmental sector.”
To learn more about GovExec’s real-time insights, cutting-edge tools, and marketing activations, please visit about.govexec.com.
As the market-leading information platform, for over fifty years GovExec has empowered the government ecosystem to engage and support government leaders as they work to achieve their missions across federal, defense, and state and local agencies. All powered by the largest and most sophisticated database in the public sector, GovExec’s platform services are three-fold—data that informs, media that connects, and marketing services that activate. Reaching over 2.8 million government influencers each month, GovExec’s brand and platform portfolio includes Government Executive, Nextgov, Defense One, Route Fifty, The Atlas for Cities, City & State New York, and City & State Pennsylvania.