Washington, D.C. (May 30, 2024) — Government Marketing University – an innovative learning platform that applies a collaborative, community-based approach toward knowledge sharing and skills development for the public sector market – announced today committee members for its 2024 GAIN (Grow, Accelerate, Innovate, Network) conference, which will take place on October 17, 2024 at the Ritz-Carlton, Tysons Corner.

During the 8th annual GAIN conference, Government Marketing University will welcome hundreds of B2G marketing peers to explore the theme, “The B2G Marketer as a Growth Architect: The Role of Marketing in Driving Pipeline.” Through several sessions, including a soon-to-be-announced keynote, attendees will have the opportunity to delve into best practices for harnessing analytical insights, optimizing campaign strategies, and implementing agile methodologies for staying ahead in the market. Helping to spearhead this content is this year’s Executive Committee featuring Committee Chair and CEO of Government Business Results, Juliana Slye, as well as members:

• Alison Mitsuhashi, Senior Director, Marketing, Government Business Results, LLC
• Molly Tomevi, Director of Marketing, Carahsoft Technology Corp.
• Jeffrey Wolinsky, Publisher, Federal News Network
• Doug Mashkuri, Vice President, GovLoop
• Jen Fleisher, Senior Director, Public Sector Marketing, Okta
• Katie Hanusik, EVP, Public Relations, REQ
• Christina Botto Morrison, Public Sector Marketing Leader, NVIDIA
• Katharyn White, Head of Marketing for Public Sector, Google
• Michael Hoffman, President & CEO, GovCIO Media & Research
• Jennifer Held, Executive Marketing Lead, Worldwide Public Sector, Amazon Web Services
• Joe Pendry, Marketing & Communications Executive, Oracle

"We are very excited to have this lineup of Executive Committee members join us for the 2024 GAIN conference. They each hold unique and insightful industry knowledge that has helped guide us in shaping this year’s program, which centers on the pivotal role of government marketing as a business growth accelerator,” said George Jackson, GovExec’s Vice President of Events.

“This year’s theme represents a timely and relevant topic for government marketers,” says Juliana Slye, CEO of Government Business Results and Chair of this year’s Executive Committee. “We’re thrilled to bring together so many talented B2G marketers in a broader forum to continue the conversations we are having every day in our jobs about architecting growth. We are tackling strategies and tactics, how we are engaging more effectively with the government customer, and better alignment of marketing efforts through the buying process.”

With community at its heart, for the first time, Government Marketing University has opened up a call for presentations now through June 30, 2024. Those interested in presenting at GAIN can submit their proposal ideas and learn more about the proposal process here.

To register for GAIN 2024, visit https://events.govexec.com/gain-2024/register/?p=MayPressRelease.

Now through July 12th, you can register at a $100 discount when you use coupon code EARLYBIRD. Group discounts are also available. Visit the GAIN website for more information.

Sponsorship opportunities are available for organizations of all sizes. Reach out to solutions@govexec.com for more information on getting your company involved.

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About Government Marketing University:

Government Marketing University, part of GovExec’s portfolio, is an innovative learning platform that applies a collaborative, community-based approach toward knowledge sharing and skills development in the field of public sector marketing. Experts from all corners of the U.S. public sector marketplace — marketers, thought leaders, government, media, and sales — are contributing their knowledge to this unique, content-rich platform. Government Marketing University offers training, research, certifications, mentoring, and community resources all in one place.

Media Contact
Liz Stein
lstein@govexec.com