Washington, D.C. (May 18, 2022) — GovExec announces that Caitlin O’Connor is joining the company in a newly created position of Vice President of Federal Market Intelligence. The announcement was made today by Constance Sayers, Chief Revenue Officer of GovExec. O’Connor joins the company from Gartner where she served as an account executive supporting federal CIOs, C-level executives, and IT leaders in the development of enterprise-wide IT strategies.
“Caitlin brings a wealth of experience in data analytics which will support our public sector clients as they work to grow their businesses,” said Constance Sayers, Chief Revenue Officer. “With data at the core of everything we do, Caitlin will be a critical driver to connect data with buyer intent and content for our intelligence platforms now and in the future.”
In support of the core insights and data that drives the business forward, O’Connor will be responsible for connecting GovExec’s public sector clients with the company’s new buyer intent and market intelligence platforms for the federal market: GovTribe and Market Connections. The position will also work with the award-winning federal content platforms including Nextgov, FCW and Washington Technology.
“I look forward to joining the GovExec team and am grateful for the chance to take on the task of shaping this new role. By pulling from my experience in new business development and client growth, it is my mission to contribute to the company as it continues on in its expansion journey,” said O’Connor.
O’Connor comes to GovExec with a distinguished background in nurturing existing and establishing new accounts for government and federal centric media organizations. In addition to maintaining client retention with Gartner, she has also managed advertising sales and led business opportunities for companies like WTOP, Federal News Network and Gannett Government Media. Combined, she helped to garner around $5 million of advertising revenue.
GovExec’s data and insights set the standard for depth, accuracy, and impact for government leaders and contractors. As the market-leading information and intent-based marketing platform, for over fifty years GovExec has empowered the government ecosystem to engage and support government leaders as they work to achieve their missions across federal, defense, and state and local agencies. Our strategic sales enablement and intent-based marketing solutions accelerate revenue growth to fuel market success. The platform is powered by the largest and most sophisticated database in the public sector, GovExec’s platform reaches 3.3 million government influencers each month and provides its marketing clients with a significant competitive advantage in driving higher conversion and growth.